Business development
& sales
Identify prospects, open conversations and develop commercial opportunities. Support with customer engagement, sales planning and building a meaningful pipeline.
TURN OPPORTUNITY INTO ACTIONExplore this serviceINDEPENDENT ADVISORY · AVIATION & DEFENCE
Clear direction.
New possibilities.
Commercial advice and hands-on support to help your business find opportunities, build partnerships and move forward.
Start a conversation Explore our expertiseSTRATEGY WITH COMMERCIAL PURPOSEAVIATION / AEROSPACE / DEFENCE
YOUR NEXT MOVE
From a good conversation
to a real opportunity.
A fresh perspective can help you see where to go. Practical commercial support helps you get there. Cloud Aviation Strategy brings both together—whether you need advice on one decision or support throughout a business development project.
01 / EXPERTISE
Where we can help.
Focused support across the commercial journey.
Shaped around what your business needs.
Business development
Market entry
& representation
Explore new markets, find potential partners and establish a commercial presence. Get practical support with positioning, introductions and ongoing representation.
BUILD THE RIGHT CONNECTIONSExplore this serviceCommercial strategy
& advisory
Bring clarity to your offer, priorities and route to market. Work through commercial decisions, proposals, negotiations and contract discussions with an independent adviser.
MAKE INFORMED DECISIONSExplore this serviceDefence
& institutional markets
Assess relevant opportunities in the defence sector. Support with partner development, commercial positioning and preparing for tender and procurement processes.
APPROACH COMPLEX MARKETSExplore this serviceILLUSTRATIVE ENGAGEMENTS
What the work can look like.
Three examples of the commercial challenges we can help with.
Illustrative scopes, not completed client projects.
AIRCRAFTTYRES
FOR AN AIRCRAFT TYRE SUPPLIER
Build an airline offer.
Prepare a tyre programme for an airline, with a clear pricing model and realistic supply commitments.
POSSIBLE SCOPE
- Understand the fleet and operating requirements
- Compare supply and cost-per-landing options
- Prepare pricing and support negotiations
PROPOSED DELIVERABLEAn airline proposal with clear pricing and commercial terms.
Discuss a similar requirementMROSUPPLIES
FOR AN AVIATION SUPPLIER
Enter a new MRO market.
Find the right airline and maintenance customers for an established product range in a new territory.
POSSIBLE SCOPE
- Identify relevant accounts and buying teams
- Assess distributors and commercial partners
- Prepare outreach and support customer meetings
PROPOSED DELIVERABLEA target account list, partner shortlist and approach plan.
Discuss a similar requirementDEFENCEB2G / MOD
FOR A DEFENCE OR DUAL-USE SUPPLIER
Develop government sales.
Prepare to approach ministries of defence (MOD), military buyers and NATO procurement bodies.
POSSIBLE SCOPE
- Identify buyers and relevant procurement opportunities
- Assess eligibility, partners and tender requirements
- Support bid decisions, proposals and negotiations
PROPOSED DELIVERABLEA focused B2G pursuit plan and tender preparation priorities.
Discuss a similar requirementSector symbols are original illustrations. They do not represent customers or endorsements.
02 / THE APPROACH
Advice when you need it.
Involvement where it matters.
Every business starts from a different place. We agree on the objective, define a useful scope and focus on the work that moves it forward.
Tell us what you have in mindA specific question
An independent view on a market, opportunity or commercial decision.
A defined project
Focused support for a market entry, sales initiative, partnership or proposal.
An ongoing relationship
Flexible commercial support and representation as your priorities evolve.
03 / ABOUT THE FOUNDER
Claudiu Carlogea
Founder · Cloud Aviation Strategy
Claudiu brings more than 20 years of international commercial experience across aviation, defence and industrial markets. His background includes roles at BP Aviation and Bridgestone Aircraft Tire Europe, alongside independent aviation consulting.
He has worked with airlines, MROs, suppliers and defence customers on business development, tenders, partnerships and commercial negotiations. Based in Belgium and working internationally, he offers straightforward advice and practical support to help clients develop their next opportunity.
04 / INSIGHTS
Practical commercial notes.
What aviation suppliers should prepare before approaching an MRO
Five practical points to work through before making your first approach.
Read the article ↗YOUR NEXT OPPORTUNITY STARTS HERE
Let's talk about
what comes next.
A question, a project or an idea.
Tell us what you are working on.