Test the opportunity
We work through the target customer group, competing offers, buying routes and the fit with your capabilities. The aim is to identify where there is a plausible commercial opening and what still needs to be established.
AVIATION / NEW MARKETS
Aviation market entry & representation
Find a workable route into your next aviation market.
Discuss your requirementWhere we can help
You want to sell into a new territory, but a market report alone will not tell you which customers to approach or which partner can do the work.
We help aviation businesses turn a territory ambition into a defined commercial approach. The emphasis is on customer fit, partner capability and the practical requirements of serving the market.
Assess potential partners
A useful partner should bring more than a contact list. We can help assess customer access, product knowledge, coverage, available resources, competing commitments and the proposed commercial arrangement.
Prepare the first steps
The output can be a target account list, partner shortlist, customer proposition and action plan. Where agreed, we can support introductions, meetings and ongoing commercial representation. Any regulatory or specialist advice needed is identified separately.
Possible deliverables
- A focused market entry brief with assumptions and open questions
- A shortlist of relevant customers and potential partners
- An approach plan with responsibilities and decision points
Who this is for
An established aviation supplier exploring a new territory, a business reviewing its distribution arrangements or a company considering an independent commercial representative.
The target territory, partner assessment criteria, representation scope and first milestones are agreed with your team.